Tag: Life of Christ

Guerrilla Marketing & Christian Compliance

There is no love without sacrifice. But in a political system, sacrifice without love becomes a distorted perversion of the sacred, used by the few to control the many. We may not promote the common good to the detriment of human dignity.


“The path to happiness was self-sacrifice and suppression of the individual for the good of the collective.”— Barbara Demick in her book, Nothing to Envy, speaking to the propaganda of North Korean dictator, Kim Jong-il

A few years ago I read a book called Nothing to Envy by Barbara Demick, a journalist who chronicled in minute detail the day-to-day lives of six North Korean citizens who eventually escaped communism and defected to find freedom in South Korea. It wasn’t so much the challenging lives these characters led that caught my eye — although they did — but rather the never-ending state-led propaganda (i.e. Marketing) that accosted North Korean citizens on a daily basis.

North Koreans have no access to outside media. They enjoy only state-run media, state-run entertainment and state-run news. Subjects in this book commented about how controlled was the narrative on any given subject, and through any given medium. North Korean dictator, Kim Jong-il, believed that movies, for example, were critical for instilling loyalty to his regime. He believed that “revolutionary art and literature are extremely effective means for inspiring people to work for the tasks of the revolution.” Under his direction, film was used to that end. Demick explains that movie themes always ran along the following lines: “The path to happiness was self-sacrifice and suppression of the individual for the good of the collective.” In communist North Korea, pretty much every message from every outlet served to promote this message. Whatever the medium, the regime sought always to increase love for Kim and allegiance to whatever the state determined was in the interest of “the common good.” 

Enter the United States, 2020-2021. 

What we’ve been watching in the United States over the past year can be likened to tactics used in North Korea. Those in the marketing business call it Guerrilla Marketing. Yes, the term is derived from Guerrilla Warfare. When you think Guerrilla Marketing, think ambush, attack, sabotage, only think in terms of ad campaigns. Often guerrilla marketing campaigns use a variety of techniques to attract attention and action, “attacking” the would-be consumer from all angles, and employing most often an attempt to connect emotionally with clients, a tactic which exponentially increases the likelihood of buy-in or acceptance. When marketing shuts down debate and is completely one-sided, at times even misleading, it is called propaganda. When you combine guerrilla marketing with propaganda, you have a dangerous, if effective, combination. 

Mask Matters

If you paid any attention to the promotion of masks, you noticed guerrilla marketing style tactics used again and again. Mask mania was everywhere (and it continues). It seemed all of Hollywood joined the bandwagon to encourage the wearing of masks, from Wonder Woman to Harry Potter, from Kathryn Bigelow to Morgan Freeman and Paul Rudd. Matthew McConaughey even made a PSA about how to make your own mask in a pinch. In addition to PSAs, there were signs everywhere. Posters in stores, ads on social media, billboards — even digital billboards — shouting boldly above our nation’s highways.  With the cooperation of virtually every available outlet as well as industry and government, this was guerrilla marketing at its finest. 

Please note that not one of these ads provided “science” to help educate the public. They may have used the words, “Listen to the Science,” but not one of them provided any data for us to examine. There was nothing for us to consider, to evaluate. No reason to engage our “reason.” Instead, each and every one of these ads sought an emotional response. Each pointed to a “responsibility” toward our fellow man. Some were inspirational, some were guilt-ridden, and some even employed bullying techniques intended to isolate those who may have been tempted to opt out.

One of the most blatant bullying offenders was CNNs, This is a Mask PSA. While showing dozens of masks in all shapes, sizes and colors, the ad had only one line:

“ A mask can say a lot about the person who wears it; but even more about the person who doesn’t.” 

– CNN’s PSA: This is a Mask

The last mask featured in the ad, just before the narrator ends this sentence, says “Greater Good.” 

 Not surprisingly, the pressure worked. According to a National Geographic survey, by October 2020, 92% of people surveyed said they wore a mask when leaving home. Never mind that cases went up shortly after that survey. Never mind that states that did not mandate masks appear to have lower transmission rates than those who went all-out on mandates. Never mind that until last year, every study ever done regarding masks and respiratory spread found no evidence that masks actually stopped transmission. Never mind a recent study in China that followed 300 people who were Covid-positive but asymptomatic and found that of the more than 1100 people they contact-traced through these cases, not one of them ended up testing positive though that contact. The bottom line is that the science is not final regarding masks. In fact, if actual studies (as opposed to anecdotal stories) lean in any direction at all, it is against their effectiveness.

But no matter. The marketing was never about facts. It was all about emotion. It was about self-sacrifice. It was about social responsibility.

Vaccine Valor

In case you haven’t noticed, the same type of campaign is now in full swing for the Covid-19 vaccine. Again. No science. No facts. Just emotion. And this time, they’ve added incentives.

State and local governments are pushing, military is promoting,  news outlets are advocating. Health care workers have produced entertaining PSAs, celebrities like Willie Nelson and Dolly Parton have written songs they hope will sway us. Other celebrities have been posing for pictures as they receive their vaccines – and then posting them all over social media. All four living ex-presidents participated in a PSA promoting the vaccine. There is also a giant collaborative campaign between corporations, media companies and faith communities to “educate” people about the vaccine. (Note their campaign is called “It’s up to You,” clearly implying that the future hangs in the balance unless we get the vaccine.) Priests and preachers from coast to coast are “preaching the gospel of the Covid-19 vaccine.” Even Pope Francis has suggested that people have a “moral obligation” to take it.  In an interview, he stated, “It’s a moral choice because it is about your life but also the lives of others.” 

And if all the ads and the social pressure don’t work, there are other campaigns to reward us with perks, if only we’ll be “good” citizens. And on the flip-side, they’re willing to punish us if we won’t (think China’s appalling, ‘social credit score”).

Again – science? There’s no need for science when you have the government, every media outlet and the entertainment industry all promoting your product. Unlike those of other vaccines, this promotion has dispensed with the idea of a rational, thought-provoking discussion between me and my doctor about pros and cons of the vaccine and risk vs. reward for my family. This is more akin to Nike’s Just Do It campaign.

Everywhere we look, they are playing on our emotions. And now, we have — as we did with the masks —  a PR campaign telling us that our getting the vaccine is a sacrifice that we should be willing to make for the common good. Don’t ask how a medication that is injected into MY body is going to help you. Don’t ask why my getting the vaccine should matter if you have it and are protected.

Just don’t ask questions. It’s not about facts. It’s about emotion. It’s about our being willing to sacrifice for “the common good.” 

The Cross Without Christ – Recipe for Disaster

All this pressure to self-sacrifice? It sounds great. Really it does. Especially if you don’t listen too closely. If you don’t analyze. But in fact, these campaigns are very deceptive. 

This obligation to our fellow man is very similar to what they promote in North Korea (and China, and Cuba and Venezuela, etc.). But sadly, when Christianity becomes all about humanitarianism, it ceases to be about the salvation of souls. There is grave danger in that idea. It is a danger that seeks to separate God from the equation by dispensing with the spiritual in favor of the material. This is what Archbishop Fulton Sheen called A Cross Without Christ. 

A pursuit of the “common good” is something the Catholic Church has always promoted. But these words have become twisted in the public square. They have been used as a tool for manipulation, so much so that the words have become a lie that serves to distract Christians from what is most important. This lie feeds on our compassionate nature, our ordained call to serve, to love our neighbor, and to ensure that justice is accomplished for those most in need. But in fact, to the extent that this pressure to comply is forcefully applied, it can undermine our compassion, inhibit our service, remove the natural relationship we have with our neighbor and destroy the very outcome of justice it professes to serve. 

Christ gave us two great Commandments. The First is to “Love the Lord your God with all your heart, with all your soul and with all your mind…and a second is like it, You shall love your neighbor as yourself” (Matthew 22:37-39). Our love for neighbor stems directly from our love for God. It should speak always to the dignity of every human person. Love of neighbor should recognize that each soul is made in the image and likeness of God, equipped with both reason and free will. These are two characteristics that separate us from animals. And yet we are being asked to set both aside, to pay homage to the Gospel of Covid-19. 

According to the Catechism of the Catholic Church,


God created man a rational being, conferring on him the dignity of a person who can initiate and control his own actions. “God willed that man should be ‘left in the hand of his own counsel,’ so that he might, of his own accord, seek his Creator and freely attain his full and blessed perfection by cleaving to Him. (GS 17; Sir 15:14).” (CCC 1730)

In Life of Christ, Archbishop Sheen addresses the danger inherent in any approach that neglects those important truths:


Communism has chosen the Cross in the sense that it has brought back to an egotistic world a sense of discipline, self-abnegation, surrender, hard work, study, and dedication to supra-individual goals. But the Cross without Christ is a sacrifice without love. Hence, Communism has produced a society that is authoritarian, cruel, oppressive of human freedom, filled with concentration camps, firing squads, and brain-washings. — Life of Christ, p. xxv.

Cleaving to God is the path whereby we can obtain the grace that allows us to love enough to sacrifice our own wants, our own needs, our own desires for the good of another. 

There is no love without sacrifice. But in a political system, sacrifice without love becomes a distorted perversion of the sacred, used by the few to control the many. As Christians, we may not promote the common good to the detriment of human dignity.

This flagrant and no-holds-barred use of guerrilla marketing and manipulation to pressure us to act is an affront to our dignity as human persons. The social pressure to conform is akin to campaigns history has shown to cause the most dangerous form of division and isolation. This kind of pressure should be intolerable to all. If vaccines and masks are for the betterment of society, open the gates to allow a fruitful and meaningful discussion. One that celebrates actual science, bans propaganda and respects the need for each and every one of us to resort to both our God-given ability to reason and to our own free will in order to make appropriate decisions regarding our health and the health of our families. 

(Thanks for reading my post! If you liked it, please check out my new book, The Lost Art of Sacrifice, published by Sophia Institute Press!)

So What Have You Been Reading this Summer?

Have you decreased your use of technology and increased your reading? If so, how’s it going and what have you been reading this summer?

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Three months ago, I wrote a post about setting aside technology, turning off the television and sitting down with a good book. In that post, I invited you to come back on August 1, and chat about how that’s worked for you and what you’ve been reading this summer.

Well, here we are! Time sure flies, doesn’t it?!

On my end, I did turn off the media. Or at least I tried to avoid it, without deleting my apps or canceling my accounts (sort of like keeping that one credit card…for emergencies). And I was successful. At first. But of course, as a window left open the slightest bit will still allow the rain to seep through, sogging the carpets and rotting the wood, little by little my social media usage trickled back in, stealing my time and interrupting my productivity.

Thankfully I have been able to ward off the assault a good degree, using my time for productive activity, if not always for reading. But then, that’s what mothers do regardless, isn’t it – productive activity?

To be completely honest, I have probably read less so far this summer than I would in the same time period during the school year – summers seem conducive to crazy schedules and lots of driving (And before you recommend books on tape, I’ve done that, but great works like  Tales of a Fourth Grade Nothing by Judy Blume probably don’t count. Or do they?

In the free time I’ve managed to thread amidst all the camps and other activities, I’ve been working on a project. I suppose I can confide in you at this point – I am in the process of wrapping up my first book. Shhhh. This is the first I’m mentioning this publicly, so please keep it on the down-low for now – although your prayers would be much appreciated. The fact of the matter is that suggesting a reading binge was probably pretty foolish of me this summer, considering the deadline for my book is in September. I don’t know when I thought I’d EVER be sitting around this summer.

Prayers, more prayers and fingers crossed – talk is that my book will be published for Lent 2017. What’s it about, you ask? Why, spiritual reading, of course! If you haven’t checked out our spiritual reading book club on spiritualdirection.com – please do! And keep your eyes and ears peeled around the first of the new year – hopefully I’ll have something to offer that will serve you through a lifetime of spiritual reading!

But back to the subject at hand –  our Summer of reading…

I must admit I’m a bit embarrassed about my list. Not long. And for the most part not profound. Some of my books are the result of taking pictures of the popular books at Costco and reserving them at the library. That may be the first and last time I try something like that. For those who are interested, here’s what I’ve read thus far:

The Nightingale by Kristin Hannah – OK. Not nearly as good as All the Light We Cannot See by Anthony Doerr (both are novels set in WWII).

Night by Elie Wiesel – Elie Wiesel passsed away in July, prompting me to seek out this book. It was very moving. Sad. Unbelieveable. Unconscionable. And an absolute must-read.

Luckiest Girl Alive by Jessica Knoll – A lot of crassness (is that a word?). Story got interesting, but I had to work to get there. A few suspenseful moments kept me going. Once I made it past the yuck, I had to finish the book, at which point the “yuck” became almost understandable.

Life of Christ by Archbishop Fulton Sheen; I’m on pg. 386 – still reading this magnificent book for our book club. It may just be one of my favorites. Lots of commentary about the Soviets, socialism and communism. Very apropos today.

Me Before You by Jojo Moyes – Had to read this to see where the author went. Another activist book that paves the way for assisted suicide being considered as compassionate and obvious as the notion of actually saving a life. Very sad. For more commentary on it, see this previous post.

Mother Angelica: Her Grand Silence by Raymond Arroyo – I found this book to be very good. I wrote a post on this one too.

The English Girl by Daniel Silva – I’m reading this now. Not my type of book. I need more literary stimulation. This one is all story and I just can’t get into it.

That’s it. The sum total of my literary adventures of Summer 2016.

Now it’s your turn! Have you decreased your use of technology and increased your reading? If so, how’s it going and what have you been reading this summer?

God bless you!!!!

Rekindling a Romance with Reading

Yes, FB keeps me informed about how to keep my kids from becoming bullies or on the five things I should be doing every day as a Catholic, but Father Lovasik’s Hidden Power of Kindness has had a much greater impact. And Intro to the Devout Life has resonated with more profound meaning. Yes, there are blogs I like to follow – and of course, I write for two of them – but truth be told, the majority of my time on social media is spent scrolling through headlines. All in all, much of it has been a mindless waste of time.

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Recently, I found a sheet of paper in an old file cabinet when I was cleaning. On it was a list of books I read in 1999. This was before children when I was meticulous enough to keep track of things like that. Without giving numbers let’s just say that the list was probably five times the length I might accumulate this year, based on my current pace – And yet I still love to read!

Or so I say…

I do believe there’s something to be said for a great story. But these days, those stories are more often found under the auspices of theater, television, or YouTube videos. Wherever you look, more and more information is being transmitted via video. And I have to confess to breathing a sigh of relief when I open a post to find a three minute video rather than a 1,000 words. It’s so much easier to watch than to read! That said, even when we find a topic interesting enough to warrant actually reading an article, studies show that we tend to skim headlines and highlights rather than read word for word. Apparently we’re more interested in getting the main idea than grasping the details.

Our ability to read with any semblance of focus and comprehension has deteriorated significantly with the advent of smart technology. One need only review standardized test scores to understand the consequences to our children’s educations.

I recently saw a headline from The Washington Post that read SAT Reading Scores Drop to Lowest point in Four Decades. ACT Scores have dropped as well, particularly in the Reading and English sections. While schools have increased the time and resources spent in the areas of Science and Math, a focused effort on reading skills – something arguably necessary for a basic standard of living – has been lacking. But we can’t entirely blame the schools. After all, reading is a skill honed by practice. Who’s practicing anymore?

I don’t know about your teens, but mine used to read all the time – right up until they had access to iPods, iPads and iPhones. I am embarrassed to admit what little time any of them has recently spent delving into books that weren’t required reading.

It was bad enough when television was the distraction. But now it’s like we are in a candy store of stimulation 24-hours-a-day. Wherever we turn, there is something to watch. In this environment, it can be difficult to pull our eyes away from all the glitter and glitz for a pastime that requires anything resembling effort.

Speaking for myself, I’ll be the first to admit that my phone has seriously cramped my reading time. As a mother my reading has always been done in five to ten minute increments. But you can’t get more convenient than a smart phone to kill time in small increments. So much for reading. No matter where I am, if I’m looking for a little intellectual stimulation, my phone is all I need. In a split second I can check unread email, pop into my FB feed or Twitter, my news app, Pinterest – there are unlimited things one can find to do on a little phone in the brief span of time it takes to wait in line at the grocery store.

While I’ve never had a lot of focused time to devote to reading, those small increments add up. In the past, busy or not, I could usually get through at least a book or two every month. As I think about all the accumulated moments I spend on my various social media feeds these days I am sick at all the time I’ve wasted. Reading a good book is a calming and relaxing experience that builds the reader both intellectually and spiritually. Reading about current events tends to build nothing but anxiety.

Yes, FB might keep me informed about how to keep my kids from becoming bullies or on the five things I should be doing every day as a Catholic (two posts I glanced through today), but Father Lovasik’s Hidden Power of Kindness has had a much greater impact. And Intro to the Devout Life resonated with more profound meaning. Yes, there are blogs I like to follow – and of course, I write for two of them – but truth be told, the majority of my time on social media is spent scrolling through headlines. All in all, much of it has been a mindless waste of time.

It will be difficult, but I am going to challenge myself to set my phone aside in favor of reacquainting myself with a good habit. Reading.

Summer is coming. Perhaps you’d like to join me in this endeavor? Let’s see what we can do between now and August – when all the fall activities begin. That gives us about 100 days to focus on reading and 100 days to put social media on the back burner. Maybe not altogether, but why not place it further down the priority list?

There is no question this will be a sacrifice. My phone has become like an extra appendage. I can only imagine how difficult it will be to break the habit of turning to it every time I have a minute to spare. But I’m going to give it a shot! How about you? Come on! Let’s dispense with making our phones a primary source of entertainment in favor of something better (Or perhaps for you the problem is TV or a computer?).

What to read? Grab a spiritual reading book. If you’re looking for a book club, hop on over to spiritualdirection.com and join us – we just started reading Life of Christ and it’s already amazing!!

Mark your calendars for Monday, August 1, 2016 – let’s meet here on that date and chat about what we’ve read and whether we’ve made a change for the better!

Happy Reading!

Three Books and a Revelation: What Ayn Rand Got Wrong

There is no love without sacrifice. And in a political system, sacrifice without love becomes a distorted perversion of the sacred, used by the few to control the many. 

Book Number One

Not too long ago, I read Atlas Shrugged by Ayn Rand for the first time. A heroin of many conservatives, Rand wrote Atlas Shrugged specifically to demonstrate the foolishness of any political system where the Atlas_Shrugged_4887943033means of production are managed by the state. As a freedom-loving, American capitalist, I have to say that through most of it I was riveted and cheering Rand on as she masterfully illustrated that capitalism is by far the best economic and political system around. It’s not that I thought her book was perfect, but she definitely made her point.

A staunch advocate for capitalism, Rand, herself, escaped communism as a young adult and was determined never to return. Her mission as a writer was to decry the evils of government control and to extol the virtues of capitalism as well as the importance of individual freedom. Having experienced the former in the early 1900’s – she was a high school student in Russia during the Bolshevik Revolution of 1917 – Rand considered the resulting state power to be absolute evil.

Lately it seems the political climate in the United States is not completely alien from that of Russia in the early twentieth century. Governmental corruption is rampant, as is the inefficiency of the huge bureaucracy which is the federal government. Like the Russians on the cusp of 1917, Americans are war weary and there has been great unrest regarding a lack of opportunity, low wages and disparate conditions.

Over the last eight years these problems seem to have intensified and multiplied or, if nothing else, have been magnified to the nth degree. Issues of race, creed and economic disparity are more paramount today than at any time since the Civil Rights Movement reached its height in the 50’s and 60’s. Daily demonstrations receive massive media attention. Just this week over 400 protesters were arrested at the capital building – civil disobedience is on the rise and tensions are high.

Needless to say, in this climate a shout-out for capitalism in the form of a novel was for me a light in the darkness. A herald to a truth that has been rabidly twisted and distorted over the past generation. Particularly in our country, as concerned citizens seek answers to the problems they witness all around them. Many, especially the young, are willing to try an alternative to the capitalism they’ve long been taught is the source of our deepest cultural and economic problems.

So roughly 800 pages into it, I was all-in for a book illustrating the virtues of capitalism. And then I reached the last, roughly 70 pages. This was where things got crazy, as Rand presents the reader with a complete diatribe of her belief system through a speech given by one of the main characters of the book. During that speech, Rand (through the voice of John Galt) throws religion out with big government.

“Selfishness – say both – is man’s evil. Man’s good – say both – is to give up his personal desires, to deny himself, renounce himself, surrender; man’s good is to negate the life he lives. Sacrifice – cry both – is the essence of morality, the highest virtue within man’s reach…

…”It is your mind that they want you to surrender – all those who preach the creed of sacrifice, whatever their tags or their motives, whether they promise you another life in heaven or a full stomach on this earth.”

Whoa!! So this is why I’d vaguely remembered hearing that Rand’s views are not compatible with the Catholic church. Religion is nothing like communism or socialism. While those systems strive to serve the lowest common denominator by denouncing individual aspirations and self-determination, our Faith asks that we take advantage of our God-given freedom to serve all with love – through our own will, not by mandate. Being asked to serve by our Heavenly Father is not at all comparable to being obligated by law. When I reached the end of the book, I was deeply disturbed that after 800 pages of getting it (for the most part) right, Rand could end on such a horribly depraved note.

But shortly after reading Atlas Shrugged, I realized that Rand’s distorted view of religion had germinated through seeds of deception planted in the poisonous soil of her youth. A riveting book about the lives of citizens in North Korea both helped me to understand Rand’s confusion, and spurred some of my own.

Book Number Two

The book was Nothing to Envy: Ordinary Lives in North Korea. Written by a journalist who captured in minute detail the day to day lives of six North Korean citizens who eventually escaped to freedom in South Korea, the book illustrates the horrid conditions of many in a country that strains to present itself as a utopian society. Ordinary citizens watched loved ones tortured and killed. They ate rats in order to stay alive. Daily lives were nightmares from which citizens could find no escape.  Oppressed and desperate, each of these individuals risked life and limb just to get out from under the incredible burden of communism.

The most disturbing and discomforting part of this book was the sacrifice lauded by the government. The talk from their leaders sounded startlingly familiar. These were the themes I hear in Mass every Sunday. That I read in Sacred Scripture every day. They were the profound ideals offered by the saints that have gone before us. Here’s just one small example of the themes saturating North Korean culture through the hand of their omnipotent leader:

Every town in North Korea, no matter how small, has a movie theater, thanks to Kim Jong-il’s conviction that film is an indispensable tool for instilling loyalty in the masses…The films were mostly dramas with the same themes: The path to happiness was self-sacrifice and suppression of the individual for the good of the collective. (emphasis mine)

Sacrifice? Suppression of self? These are things I’d read for years in the great classics of our Faith. This is what we teach our children. And yet, these sentiments came from an evil, communist dictator. As someone who escaped the USSR, no wonder Ayn Rand did not believe in God. If USSR was anything like North Korea, the government presented itself as a god-like figure. Trusting in THE God would become a an almost insurmountable hurdle once a counterfeit had been exposed for the corrupt, self-serving charlatan that he is. There could be no greater impediment to faith in the One True God than the fraudulent benevolence claimed by the powers that be in those godforsaken countries.

I must admit. When I finished Nothing to Envy, I was perplexed. I was confused. While I didn’t doubt the existence of God, I did wonder how something so good and something so terribly evil could sound so similar? What was I missing?

Book Number Three

Enter Life of Christ by Fulton Sheen (which we just began reading in our book club at spiritual direction.com – check it out). In the first couple of pages, Sheen addresses this very subject. In a few sentences he brings clarity to my confusion. His comments illustrate the error inherent in Rand’s philosophy:

“Communism has chosen the Cross in the sense that it has brought back to an egotistic world a sense of discipline, self-abnegation, surrender, hard work, study, and dedication to supra individual goals. But the Cross without Christ is sacrifice without love. Hence, Communism has produced a society that is authoritarian, cruel, oppressive of human freedom, filled with concentration camps, firing squads, and brain-washings.” – Fulton Sheen, Life of Christ (p. xxv)

There is no love without sacrifice. But in a political system, sacrifice without love becomes a distorted perversion of the sacred, used by the few to control the many. No version of this is the solution to our nation’s problems. True love offered as true sacrifice is the only real solution to what ails us. And it cannot be found in any law, mandate or government system.

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